We help brands understand and navigate cultural and commercial landscapes; to future-proof decision making, reduce uncertainty and drive confidence in both strategy and innovation..

How we do it:
Trends research, semiotics, expert interviews, competitor analysis, team immersions and quantitative studies.

We help brands better understand communities by vividly portraying their experiences and lifestyle.

From what meaningful dialogue with their community might look like, to more tactile opportunities that enable them to leave a positive lasting impression.

How we do it:
Early adopter recruitment, qualitative and quantitative audience research, segmentations, co-creation workshops, deep dive ethnography, muse studies.

We define, build, and roll-out strategies that cover collaboration, product innovation, brand positioning, purpose, and many other creative journeys; strategies that help keep a brand relevant whilst balancing commercial growth.

How we do it:
Partnership strategy, brand positioning, brand identity, campaign and creative strategy, innovation platforms, purpose and impact definition frameworks.

We help transform fresh insights into valuable external narratives; positioning our clients as an ‘expert’ in their field through PR-able provoactions expressed via inspiring publications, films and other content.

How we do it:
White label reports, workshops and events, print and film outputs, community programmes.

Off-the-shelf insight and strategy resources to streamline your challenges, plus workshops, presentations and events to equip teams and individuals with knowledge, skills, and insights.

From quick turn around reports (fixed budgets, fixed timeframe), brand specific iterations of our Protein Reports, to Protein secondments, where members of the Protein team immerse themselves in your business.

How we do it:
Scene, subculture & ‘future of’ reports, bespoke ‘Culture Councils’, Foresight safaris, Protein secondments, Protein Report workshops.