We’ve been collaborating with communities around the world since ‘97. Starting with our own friends and family aka protein.xyz, and then across the globe, from Joburg’s Alexandra township to Shibuya Tokyo, from Bogotá’s magical Candelaria district to Williamsburg NYC.

By researching and identifying communities which align with your own values, we help you connect with those who shape trends and build culture: niche or mainstream, online or offline.

How we do it:
Community workshops, community and partnership identification, community advisory boards.

We support you in amplifying your brand’s values and purpose through collaborations with likeminded communities on meaningful activations; bringing the brand’s unique story to life while honouring the community’s own voice and identity.

How we do it:
Immersive events, cultural programming, and community-driven storytelling.

The perfect community strategy hits the sweet spot between short term impact and long term engagement. We understand that a brand needs the former for a project to be viable, and the latter to make the initial investment pay off in full.

No matter your focus or preferred platforms, we can provide you with the right framework for sustained community engagement plus the team to run it, ensuring global consistency as well as local relevancy, working directly with your colleagues on the ground.

How we do it:
Community platforms, community-driven storytelling