# Protein AGENCY > A global brand consultancy specialising in cultural insight, strategy and brand activation. Founded in 1998. Helps brands like Nike, Chanel, Adidas, Pernod Ricard, lululemon, Jägermeister, ON Running, XBox and Deliveroo stay culturally relevant. ## What we do - Cultural insight & research — decoding the worlds brands operate in. - Brand strategy & positioning — defining what a brand stands for and where it plays. - Brand activation & campaigns — bringing strategy to life through experiences, content and partnerships. ## Key facts - Founded: 1998 - Headquarters: London, UK - Selected clients: Nike, Chanel, Adidas, Pernod Ricard, lululemon, Jägermeister, ON Running, XBox, Deliveroo - Notable collaboration: D&AD x Protein AGENCY "Future Creatives Report" ## Pages - [Home](https://proteinagency.com/): Selected work index, plotted on a Brand / Culture / Insight / Foresight map. - [About](https://proteinagency.com/about): What Protein AGENCY does, who we work with, featured case study and the wider Protein family. ## Sibling properties (the Protein family) - [Protein® (parent)](https://www.protein.co.uk) - [Protein Studios](https://proteinstudios.com) — event and broadcast space in Shoreditch, London. - [Protein.xyz](https://protein.xyz) — community and culture platform. - [Protein Store](https://store.protein.xyz)