About
A global relevancy consultancy.
Protein AGENCY specialises in cultural research and brand strategy — helping brands like Nike, Chanel and Pernod Ricard stay relevant in a world that doesn't stay still.
What we do
- Cultural insight & research. Decoding the cultures, communities and consumer worlds brands operate in — turning what's happening into what to do about it.
- Brand strategy & positioning. Defining what a brand stands for, where it plays and how it shows up, from global platforms to category-specific positioning.
Who we work with
Clients include Nike, Chanel, Adidas, Pernod Ricard, lululemon, Jägermeister, ON Running, XBox and Deliveroo — alongside a long list of others below, drawn from our live work index.
- Adidas
- Bumble
- Calvin Klein
- Chanel
- D&AD
- Estée Lauder
- Hydro Flask
- Jordan
- Jägermeister
- L'Oreal
- Nike
- Nike SCI
- Nike Virtual Studio
- Nike Womens
- ON Running
- Pernod Ricard
- Puma
- Reebok
- Snapchat
- TikTok
- WFSGI
- XBox
- lululemon
Part of the Protein family
Protein AGENCY is one part of the Protein GROUP — an independent network of organisations working across consultancy, community, space and systems that have helped brands stay relevant since 1997.
- Protein GROUP — Cultural infrastructure for brands
- Protein STUDIOS — 17,000 sqft venue and coworking space, Shoreditch, London.
- Protein XYZ — Cultural intelligence platform powered by a community of 450+ global experts
Get in touch
Working on something that needs to stay relevant?
Tell us a little about the brief, the brand or the question you’re sitting with — we’ll come back with thoughts, references and a suggested next step.