Insight & Strategy
Strategic insights fuelled by cultural expertise, research rigour, and our own global community of brilliant thinkers.
Our services
Community Programmes
Programmes that allow brands to meaningfully participate in culture and strengthen the communities around them. From experiences and events, to collaborations and content-led initiatives.
Impact
Services designed to help brands and organisations create, measure, optimise and communicate social and environmental impact.
Our work
Our three guiding principles
1. Thriving Communities
We have a long standing commitment to community. We strive to create an environment for communities we partner with to flourish through our Symbiotic Framework. This encompasses transparent and fair terms, humble listening, setting shared intentions and calling out harmful or extractive dynamics
2. Inclusivity Beyond Representation
We strive to be inclusive beyond surface level “representation” in our own agency, both in the ways we do research and in the community programmes we create.
3. Good Growth
We believe commerce has to find balance with people and planet. We strive to create strategies and activations that contribute to responsible business practice, and motivate conscious consumption.
Our global community is made up of experts, strategists, creatives, artists and cultural leaders; spanning all ages and interests across NA, EMEA, LATAM and APAC.
Some of this community collaborate with us regularly on our platform, some make up a global scouting network that helps us find people and communities of interest. But in unison it’s a community that ensures we capture a wide and authentic spectrum of voices in all of our project work.
We’ve always been more than just an agency.
Since 1997 we’ve been inspired by what’s happening at the intersection of culture. This is reflected in the wider ecosystem we’ve created, from self-reporting on trends and insights through our Reports, Forums and Podcasts, finding and presenting seeds of change on our platform, to cultivating a creative community in our Studio space; helping like-minded creatives grow together.
We became a certified B Corporation in August 2022.
